On improving movie-going experience

Do you know how people sometimes say that certain movies you just cannot watch without having a beer or two before ? So why not having alcohol bottled in different sizes and shapes, labeled with names of actors and/or directors and given out according to movie cast ? So that if you come to see "Suicide squad", you'd get yourself a large "Will Smith" beer, a small "Jared Leto" beer, and a shot of "Comix adaptation" vodka.